| Well Well Well Inc.
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Well Well Well’s existing identity left us hungry. It reflected neither the food quality, nor the organization’s flavor, nor the audience desired. Strategy - Our rebrand targeted the prospects who value their family time around the dinner table, crave convenient home / office delivery, and desire gourmet quality flash-frozen meals. With a business plan and angel funding, the client accepted guidance on A/B market testing and audience prototyping, saving her thousands in initial start-up costs, and leading to an initial product offer and additional Phase 1 collateral. Phase 2 development includes meal plans, retail spaces, aprons... Result - Within 24 hours of launch, the real-time e-commerce website started receiving orders and Well Well Well started satisfying customers. Credits: Client: Well Well Well - www.well3.com Creative Firm: Schwadesign - www.schwadesign.com Strategy, Audience Research, Design, Brand Extension: Josh Silverman, Ben Spear, Dave Bellona Marketing Strategy and Analysis: Keith Hopper Website Programming: Moses Blumensteil back |
