| Pabst Brewing Company
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Challenge - After 20 years of declining sales, the Old Milwaukee brand management team, in conjunction with the agency, decided the Old Milwaukee (OM) brand needed a visual update. Strategy - In addition to redesigning the classic OM and OM light brands, the creative team needed to consider and incorporate recent line extensions in to the OM family – specifically the Ice and non-alcoholic products. The scope of the project included a new brand/logo lock-up for the OM brand, flavor designators for the line extensions, an OM color family, and application of the new identity system to primary and secondary packaging. Result - The creation of a bold, new brand introduced to new customers, without alienating existing customers. Credits: Client: Pabst Brewing Company: Old Milwaukee - www.pabst.com Creative Firm: Object 9 - www.object9.com back |
