| SitOnit Seating
2005 ReBrand 100: merit
Order of information below: Before Images, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - SitOnIt (SOI) hired BBK to help develop a new corporate image. The existing one no longer suited the personality or the experience behind this fast-growing, smart, young company. The company's wild and early success in the mid-market contract furniture industry is owed to its relentless focus on the needs of its customers -- furniture dealers. Strategy - Dealers need speed and profitability. Every SOI effort respects these basic necessities. Although the company develops products to suit workplace managers and designers, it wants its dealers to be happy. BBk helped by developing a mark, a communications strategy and materials that give the dealers exactly what they need when they need it. Result - The clean, sophisticated mark refelects the new, grown-up SOI and its key brand message: "We Get it." Ongoing consulting focuses on helping the company keep its growth "on brand." Credits: Client: SitOnIt Seating - www.sitonit.net Creative Firm: BBK Studio - www.bbkstudio.com Creative Director: Yang Kim User Interface Designers: Alison Popp, Kevin Budelmann, Yang Kim Senior Designers: Michele Chartier, Alison Popp Junior Designers: Marie-Claire Camp, Jason Murray Developers: Scott Krieger, John Winkelman Writers: Julie Ridl, Dalin Clark Other Contributors: Brian Hauch, Sharon Oleniczak [back] |
