| Icon Advisers Inc.
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - This is a tale of two companies, neither with a distinctive brand. Each had investment products that shared: organizational structure; target audience; and a unique investment system. The two companies created confusion in the minds of prospects/customers about what each company did; the interrelationship; and why either mattered. Strategy - We determined that the investment system was the strategic underpinning between the companies and that it alone could define and vitalize the new brand. Result - This new entity, ICON Advisers, succeeded in solidifying the company and its value to prospects/customers so that ICON can now promote /sell ICON products more efficiently and effectively. Credits: Client: Icon Advisers, Inc. - www.iconadvisers.com Creative Firm: Foci - www.focusedinteraction.com Art Director: Chris Ryckeley Copywriter: Bridget Richards back |
