| FSG - Fourstar Group
2005 ReBrand 100: merit
Order of information below: Before Images, Rebrand Images, Summary/Rebrand Strategy, Credits
Challenge - With falling profits and rising costs FSG had to shift focus from: An Asian sourcing/exporting company to a design house A network of independent international offices Strategy - Applying feng shui to appeal to Eastern cultural values Promoting unity / team work Communicating change without making the company unrecognizable Promoting an innovation culture Communicating service Result - Guidelines to promote change by creating values of Innovation, Partnership, Integrity and Value Tools to hire new creative New design services for retailers The challenge to innovate in all operations Corporate unity A new name (FSG) that communicated innovation Credits: Client: FSG - Fourstar Group - www.fsgroup.net Creative Development Strategist: Dominic Jones Creative Director: Sharron Menninger Designer: Sharron Menninger Writer: Michael Floreak Web Photographer: Joel Benjamin Web Designer: Chad Morris [back] |
