| Fontegrafica
2005 ReBrand 100: merit
Order of information below: Before Images, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Fontegrafica wanted to differentiate its services from other printers and to showcase its extensive capabilites in complex printing processes. The company also wanted to promote its world-class customer service and its careful attention to detail. Strategy - The approach was to play with the “F” to make the Fontegrafica identity immediately recognizable, using a very classic lettering in the most innovative way possible. Because of their business activities (printers always represent the image of their clients, never themselves), the decision was made for a “non color/mirror” image and to print the trademark on a “mirror effect” material. The design of the new logo and marketing materials convey the concept of technology to a "gobal look" -- an important characteristic key to Fontegrafica's excellent services. In addition, all of the new materials were printed using special techniques and innovative packaging solutions. Result - Through the materials, Fontegrafica has showcased its tremendous capabilities. As a result, an increasing number of prospective clients' sense of curiosity have been aroused, and many have been inspired to explore more about the company's services. Credits: Client: Fontegrafica - www.fontegrafica.it Printing: Fontegrafica - www.fontegrafica.it Creative Firm: cacao design - www.cacaodesign.it [back] |
