| The Henry Ford
2005 ReBrand 100: merit
Order of information below: Before Images, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - In the decades since Henry Ford first created his historic museum and village, his namesake destination has grown to become America's greatest history attraction. Rebranding was an institution-wide effort to articulate its product offerings and help transform this sleepy giant from a regional museum to a world-class destination. Strategy - This was achieved by positioning its collection of attractions -- Henry Ford Museum, Greenfield Village, IMAX Theatre, Ford Rouge Factory Tour and Benson Ford Research Center –- as a multi-day, multi-venue destination. Result - Results included a 126% increase in membership, 82% increase in hotel package sales and 50% increase in web hits. Additionally, national press has increased substantially with travel features nationwide. Credits : Client : The Henry Ford - www.thehenryford.org Creative Firm/Creative Strategy : Hunt Design Associates with Eric La Brecque - www.huntdesign.com Public Relations Press Kit : Cheryl Preston, Art Director Visitor Guide - Pocket Handout : Cheryl Preston, Art Director Rack Card Brochure - Attraction Overview Trip Planner : Michelle Lucas, Art Director Inspirations - Employee Resources Guide Booklet : Barbara Hinkle, HinkleStudio Time Traveler - A Planning Guide to America's Greatest History Attraction : Michelle Lucas, Art Director LivingHistory Magazine : Cheryl Preston, Art Director [back] |
