| Samsonite
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Across countries, cultures and market segments, the Samsonite name is synonymous with travel solutions. For the company to secure and expand its role as the global provider of superior travel solutions, it is critical that the name be communicated in the most compelling and convincing way in all its communication vehicles. Strategy - Every presentation of the Samsonite brand must reflect the brand values of high quality and reliability, through consistency in both communication messsage and tone. Result - The consistent and updated presentation of the Samsonite brand has assured an even stronger perceived value of one of the company’s most important assets. Credits: Client: Samsonite - www.samsonite.com Creative Firm: Samsonite Creative Services Marketing Director: Susan Simkins Creative Manager: Michael Ryan Graphic Designer: Joie Pizzi Graphic Designer: Marcos Rey [back] |
