| BrandFinance® Dutch Top 50 - First ever valuations listings of largest brands in the Netherlands
BrandFinance® Dutch Top 50 Publication of the Dutch Top 50 sheds light on the financial brand values of the biggest Dutch brands for the first time. BrandFinance has published its ranking of the financial brand values of the Netherlands’ fifty biggest listed companies. A combined investigation of the financial values of these trading names or corporate brands had not been conducted before in the Netherlands. The financial brand values were determined in euros as of June 30, 2009, taking into account both the relative brand strength and the financial performance of the organizations. Another special aspect of the study is the fact that, for the first time, both the value of the corporate brands and that of the product brands have been calculated, providing insight into the influence of the brand architecture on the value of product and corporate brands. > Download the invaluable full report to continue reading. You will also access several, useful bonus reports on global brands from BrandFinance.com
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