| Orchestre Symphonique Genevois
2013 REBRAND 100 > best of awards Enterprise Rebrand Country Base: Switzerland Industry/Sector/Keywords: Musicians, Music, Innovation, Entertainment, Performance, Orchestras, Theaters, Technology Below: Before and After Images in Slide Show, Summary, Credits • View Video Below Slide Show •
The slide show direct link immediately below will open in a new window. It is provided for your convenience if the embedded frame is not visible on this page: Orchestre Symphonique Genevois - www.rebrand.com/osg-imagesOrchestre Symphonique Genevois on Vimeo. Summary:Industry Setting The Orchestre Symphonique Genevois is Geneva’s premier amateur orchestra. It is made up of approximately 70 mainly amateur musicians and performs three concert programs per year in Geneva’s main concert hall. Challenge The challenge was to create a corporate design that makes their tradition attractive and accessible without losing it. The relaunch should combine the elegance of classical music with modern means of communication and interactivity. Strategy The strategy originated in the belief that a brand identity for an orchestra deserves an appearance that creates sound itself. The new corporate design breaks its usual boundaries by including acoustic dimensions along with visual aspects. Note heads are used to replace parts of the letters of the word mark. The ‘melody’ thus created becomes the orchestra’s new ‘sound logo’. Using the word mark as a starting point, a whole font was created which converts text into music. Result The new brand successfully combines the old world elegance of classical music with modern communication and interactivity. In that process, we turned the audience into musicians. This new brand identity is now found in all of the orchestra’s communication media, ranging from office equipment to mobile applications. It has met the objective to be highly appreciated among visitors, media and even the musicians. Most importantly, it now attracts the future target group of the orchestra. Credits:Client: Orchestre Symphonique Genevois - www.osg-experience.com Brand Strategists/Designers: KW43 Branddesign - www.kw43.de Managing Director: Creation Prof. Rüdiger Goetz Creative Director: Christian Vöttiner Creative Director: Jürgen Adolph Senior Art Director Astrid Schröder Senior Art Director Marcus Dorau Art Director: Sabine Schönhaar Text: Max Messinger Management Supervisor: Alexandra Sobota Account Executive: Julia Heckmann Junior Account Executive: Sarah Bellut Additional Creative: Grey Worldwide GmbH - www.grey.de CD Concept Digital, Additional: Annette Pfeffer Creative Supervisor: Tim Liedtke Creative Supervisor: Mark Hendy Senior Art Director: Hans-York Schaale Music: TRO GmbH - www.tro.de Music/Sound Consultant: Ric Scheuss Music Producer: Markus Steffen Effects/Animation: Gradient Effects/Animation GmbH/Co. KG - www.gradientfx.com Managing Partner/Producer: Michael Brink Partner/Creative Director: Rolf Mütze Digital Artist/Motion Graphics: Kevin Schiffer Editor/Cutter: Pascal Bussmann [back] |
