Managing Director, Landor Associates, New York
• The Edge: 50 Tips from Brands that Lead Including Apple, Zappos, GE, P&G,
and even Justin Bieber
• BrandDigital: Simple Ways Top Brands Succeed in the Digital World
• BrandSimple: How the Best Brands Keep it Simple and Succeed.
www.landor.com @landor_dot_com @adamsona
Allen Adamson is managing director of the New York office of Landor Associates, a strategic branding and design firm, and author of the new book The Edge: 50 Top Tips from Brands that Lead Including Apple, Zappos, GE, P&G, and even Justin Bieber. His previous books include BrandSimple: How the Best Brands Keep It Simple and Succeed and BrandDigital: Simple Ways Top Brands Succeed in the Digital World.
A noted expert in the areas of branding and advertising, Allen is a sought-after industry commentator and writes a bimonthly column for Forbes.com Forbes.com on business trends and their impact on brands. He has appeared on ABC News, the BBC, CNBC, Fox Business Network, and NBC. He is frequently quoted in publications such as Advertising Age, Bloomberg Businessweek, the Financial Times, the New York Times, USA Today, the Wall Street Journal and The Washington Post. He regularly lectures at local and national universities and business schools.
As managing director of Landor’s New York office, Allen is responsible for all aspects of the office’s operations, including overseeing branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to health care to fashion. Under Allen’s leadership, the office partners with a wide array of clients, including Citi, Dell, Diageo, General Mills, Johnson & Johnson, New York Life, Pfizer, and Verizon. Additionally, he provides brand guidance for non-profit organizations including 9/11 Memorial and Museum, Children's Oncology Group, Council on Foreign Relations, and Iraq and Afghanistan Veterans of America (IAVA).
With experience on both the agency and client sides of the advertising and branding industries, Allen’s expertise lies in the areas of brand strategy and positioning, brand architecture, brand packaging, brand identity management, ingredient branding, and corporate citizenship. He received a BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University's Stern School of Business.
About Landor Associates
Landor Associates is one of the world’s leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors.
Landor’s holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and digital branding.
With 24 offices in 18 countries, Landor’s current and past clients include some of the world’s most powerful brands, including BlackBerry, Citi, the Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways, Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble, Taj Hotels Resorts and Palaces, and Verizon.
Landor is a member of the Young & Rubicam Group network within WPP, the world's largest marketing and communications firm. For more information, please visit landor.com
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