Metro - Los Angeles Metropolitan Transportation Authority
Michael Lejeune is Creative Director for Metro (Los Angeles County Metropolitan Transportation Authority). Metro’s 30-person Creative Services group creates core communications elements for the nation’s third-largest transit agency, including advertising, wayfinding and environmental graphics, timetables, maps, fare media and customer information, bus and rail fleet design, web and mobile presence, and merchandising.
Metro's communications work has been a critical component in successfully winning new riders and new funding. The agency has received some 80 awards since 2002, including honors from the American Public Transit Association (APTA), the Society of Environmental Graphic Designers and the Public Relations Society of America.
Metro's work is included in AIGA's Design Archives and has been featured in the New York Times, the Los Angeles Times, Communication Arts, Creative Review, Fast Company, Print, STEP Inside Design, HOW and Los Angeles magazines. In 2006, APTA named Metro the nation's Outstanding Transportation System, and in 2008, Metro received a REBRAND 100 Best Of Award. In 2009, the Washington DC-based sustainable transit think-tank, EMBARQ, created a short film profiling Metro’s approach to promoting transit.
Prior to joining Metro, Michael was Project Director at KBDA, an award-winning design studio in West Los Angeles. He managed projects for Acura, Nike, 3Com, UCLA and Hilton Hotels, as well as writing for the City of Monterey, La Opinion and MicroTherapeutics. He also served as Creative Director for the 32-member in-house marketing agency of City of Hope Cancer Center.
Michael graduated from UCLA in 1986 with a degree in Communication Studies. He has presented nearly two dozen talks on strategic communications, design and design management, including visits to Austin, Boston, Memphis, Minneapolis, New York, Phoenix, San Antonio, San Diego and Washington DC. He is a graduate of the AIGA/Harvard Business School “Business Perspectives for Design Leaders” program and a past president of AIGA’s Los Angeles chapter.
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