Creative Director, Karacters Design Group, DDB Canada
Originally from London, James has called Vancouver Canada his home for the last 7 years. James has worked in an industry that he loves for over 20 years. He believes great brands are based on solid strategic thinking; thinking that finds a true relevance in consumers lives and unearths what is remarkable about a brand. He believes strongly in the need for good craft and well-executed implementation.
Jamesí career started at Addison design, where he worked closely with architects, interior and product designers. It is here that his beliefs about branding were formed, the belief that branding is in everything and collaborating with creatives of different skill sets can create magic. At Addison James worked on international corporate and retail clients like Shell, BP, Mitsubishi Motors and Safeway.
After working at Addison, James went on to work at agencies like Enterprise IG, Wolf Ollins, Landor and 20|20 Design and Strategy. During this time he worked on the rebranding and retail environments for SEAT motor cars and Sainsburys supermarkets. He created concept stores for Orange telecoms and the rebranding of airline British Midland, looking at everything from sugar packets to seat fabrics to the plane livery itself.
Since being in Canada, James has worked on the branding for some of the most iconic Canadian brands, including the Canadian Tourism Commission, Mountain Equipment Co-Op and the Vancouver 2010 Olympics, many of which have been recognized in REBRAND 100. He has also completed significant packaging programs, including the Cannes award winning work for Silver Hills Bakery.
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