Managing Director, FutureBrand
Alessandra Iovinella is Managing Director at FutureBrand in Italy. In that position, she brings over 20 years of varied and comprehensive experience in the communication industry. She started working in advertising as account manager at the Lowe Group, where she assumed increasing responsibility to become account director during her nine-year tenure there.
Following the Lowe Group, she joined Wieden+Kennedy as Country Director where she was responsible for developing the Italian market. Shortly after joining W+K, she was relocated to Amsterdam to lead the NIKE account. At W+K she also spent some time on the Heineken global account.
Alessandra’s life is inspired by challenges. As a result, she decided to take on the client-side role in 2006 by joining Guru – a well known fashion street brand, as Marketing Communications Director.
In 2008, she joined FutureBrand, the leading brand strategy organization in Italy, to head new business development. She was recently appointed managing director in January, reflecting her invaluable contribution to the renowned firm in a short period of time.
Alessandra holds a degree in political science from IUO Naples.
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