Creative and Chief Executive, INDI Design
Sudhir Sharma is the Chief Creative of INDI Design, A company that he founded in 2009 that is already recognized as a premium brand transformation consulting company in India.
Graduating from National Institute of Design, Ahmedabad, from the faculty of Visual Communication, Sudhir founded perhaps the first integrated design company in India in 1989. With over 20 years of industry exposure, Sudhir’s experience has covered the full spectrum of brand development and rebranding – from strategic thinking and identity creation to product and package development, environmental branding and implementation.
Sudhir was awarded with the Most Promising Entrepreneurship award of the Year 2009 by APEA for his contributions in India’s design business industry.
In 2009 Sudhir founded INDI with a clear vision of bringing a fresh sharp approach to the creative business. INDI is involved in India’s growth and goes beyond the obvious to create modern, relevant and profitable brands. The underlying objective was to be a more connected agency that uses insight to create relevant business and partnerships.
INDI has evolved into one of the leading creative brand consultancies in the region, successfully delivering across a broad range of sectors, from luxury shoes and hospitality, to corporate and financial institutions. Working with clients such as Bajaj, Varroc, Volkswagen, Garware Motors and Panacea, Sudhir’s success has been reflected in INDI’s rapid growth of an impressive client portfolio.
Sudhir founded a forum for professional designers for India “Designindia” and for the last ten years, this has been a vibrant community discussing issues concerning life and design in India. Designindia has partnered with many national and International organizations to bring online and offline events to the design community. In 2010 Sudhir started publishing POOL magazine. POOL is India’s first international monthly magazine focused on Design, Innovation and Art. The print copy of the magazine can be purchased, while the magazine is available free online at www.poolmagazine.in. POOL has been successful in bringing to light numerous creative talent from India.
Sudhir was invited to join the first India Design Council, constituted by the government of India, and is an alumnus of the World Economic Forum (WEF) on the Global Council for Design. He sits on various design, innovation and management council boards and institutions. He is a founding member of the Innovation Alliance for Emerging Markets as well as a guest speaker at numerous international and national events on design, branding, sustainability, innovation and design anthropology.
He participated as a juror in many important international design and advertising awards including Cannes Lion, Adfest, Design Turkey, Dutch Design Awards, Design for Asia Awards.
[ back ]