| 2011 Brand Impact Study by Liquid Agency and Socratic Technologies with Social Branding Insight
2011 Brand Impact Study by Liquid Agency and Socratic Technologies
Facebook Edges Out Amazon, Google and Adobe to
Be Named Brand of the Year in 2011 Brand Impact Report.
Liquid Agency and Socratic Technologies released the findings of brand research for 40 technology markets.
When you combine Facebook’s explosive growth with the fact that TIME Magazine named Mark Zuckerberg its “2010 Man of the Year” and Hollywood released an award–winning film about the company, it’s no surprise Facebook was named Brand of the Year in the Liquid Brand Impact Report 2011, a report summarizing the findings from an annual research study of brands in the technology market that was just released by Liquid Agency and its research partner, Socratic Technologies.
The Liquid Brand Impact Report is derived from a quantitative study of more than 200 technology brands in 40 business-to-consumer (B2C) and business-to-business (B2B) categories. It examines a brand’s relative strength as measured by its “Brand Power Rating,” which is derived from a Socratic Technologies’ model that measures several key market perceptions of brands: awareness, consideration, preference and purchase intent (ACPP). The Brand Power Rating has a very high correlation to a company’s current market share, but more importantly, it can detect early shifts toward newcomers with the potential to disrupt the status quo.
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