| Ronald Reagan Presidential Foundation and Library
2010 REBRAND 100 Winners > notable
Industry: Instutions and Libraries
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - The Reagan Library struggled to sustain the number of visitors it had just after Reagan’s death in 2004. The library was failing to appeal to the younger generations that President Reagan had hoped to inspire. The Library and its exhibits felt like another history lesson.
Challenge - “It is up to us...to work together for progress and humanity so that our grandchildren, when they look back at us, can truly say that we not only preserved the flame
of freedom, but cast its warmth and light further than those who came before us.”
President Ronald Reagan
Strategy - To increase interest and engagement in the Library, [the firm] created a brand strategy that made the President, his ideals, and his accomplishments relevant to today. [the firm] then created a brand voice and visual identity system for the Library focused on those ideals. To engage younger audiences, we extended that voice and visual system online, creating an immersive and interactive website.
Result - Through Siegel+Gale's work, The Reagan Library preserves the legacy of President Reagan with a relevant and meaningful museum experience that reaches and
inspires younger generations.
Credits:
Client: Ronald Reagan Presidential Foundation and Library - www.reaganlibrary.com
Brand Strategists/Designers: Siegel+Gale - www.siegelgale.com
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