| Georgetown University School of Continuing Studies
2010 REBRAND 100 Winners > notable
Industry: Educational Institutions and Libraries
Component Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - Georgetown University is one of the leading educational institutions in the US, and it competes with other renowned universities.
Challenge - Georgetown offers multiple unique programs that are not connected to the University’s “core brand.” Therefore, GU needed to overcome a brand misconception and to highlight those programs without branching too far from the university’s well established reputation.
Strategy - Multiple programs at Georgetown University include: Master of Professional Studies in Human Resources, Public Relations and Corporate Communications, Real Estate, Technology Management, Sports Industry Management, Journalism; Semester in Washington, DC; Professional Certificate Program; and liberal studies degrees. The strategy was to create a cohesive brand that allows each of the individual Georgetown programs noted above to be unique, while also ensuring they are recognizable within the Georgetown School of Continuing Studies brand. Pappas worked closely with Georgetown University faculty and administrators to create and implement a concerted brand that spans across its ten programs.
Result - Outputs included posters, direct mail pieces, print ads, and brochures – all enabling relevant GU programs to be both unique and consistent in their representation of the university's brand. The next phase of the rebranding is to develop a web presence that successfully interlocks with the brand components and elements noted above.
Credits:
Client: Georgetown University School of Continuing Studies - www.scs.georgetown.edu/
Brand Strategists/Designers: Pappas Group - www.pappasgroup.com
Account Manager: Becky Shapiro
Project Manager: Ashleigh Irving
Creatives: Erin Brophy, Sean Wallace, Anthony Pappas
Copywriter: Ellen Fort
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