| AMI - Atlantic Medical Imaging
2010 REBRAND 100 Winners > notable
Industry: Healthcare/Pharmaceuticals
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - AMI is a full service medical imaging company with 6 locations, 30 radiologists and 300 employees. They own 90% of the market in Southern New Jersey.
Challenge - AMI planned to expand their reach and moved into the central New Jersey market. After 2 years in the unknown territory, they realized they overestimated their brand’s relevance and strength. Their daily patient count was flat, despite all of their efforts to vary marketing strategies and increase frequency.
Strategy - Our strategy was to gain insight in the pulse of the market. We uncovered that the image AMI was projecting did not match their quality of equipment and environment. We then repositioned AMI to be more relevant, authentic and focused the brand message… “Accurate answers. Fast.” We also put in place a word-of-mouth campaign to capture the hearts of the patients. AMI now gives out a $5 Barnes & Noble card in a branded AMI box to every patient.
Result - AMI’s daily patient count has increased, their yearly marketing budget was decreased, and their name has been buzzing around the community.
Client: AMI - Atlantic Medical Imaging
Brand Strategists/Designers: Abiah - www.abiah.com
Brand Strategist: Guy Richards
Research Development: Lisa Price
Creative Director: Guy Richards
Creative Designer: Ryan Burns
Writer: Bill Ivey
Photography: Bill Banks
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