| Agri-Trend
2010 REBRAND 100 Winners > notable
Industry: Agriculture
Enterprise Rebrand
Country Base: Canada
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - AGRI-TREND Agrology, one of Canada’s emerging leaders in Agronomic consulting for farmers, had grown beyond its brand and was seeking to extend its business through multiple channels. With a well-established reputation, AGRI-TREND needed to leverage its current brand equity to seize new opportunities in the highly competitive Agricultural services arena.
Challenge - Retain AGRI-TREND’s existing brand equity while demonstrating growth, innovation and a new suite of services under the umbrella of the AGRI-TREND brand name.
Strategy - The first step was to understand how the new service offerings would specifically interact with customers, and rethink the overall brand architecture. Through this analysis, it was determined that a divisional brand strategy was best, and four fresh new brands were designed for the AGRI-TREND Group of Companies. While the AGRI-TREND Agrology brand was already well known within industry, three other brands were designed to leverage the look and success of the Agrology brand to give them the ultimate head start, all within their ongoing brand promise, ‘The Science of Growth’.
Result - AGRI-TREND has reported substantial success directly resulting from the rebrand both from existing internal audiences and clients and prospects alike. This was evident in a 2X increase in sales and expanded market share within 12 months. Furthermore, the rebrand strategy has resulted in a clear formula for future brand growth.
Credits:
Brand Strategists/Designers: Agri-Trend - www.agritrend.com
Brand Strategists/Designers: RFX Brand + Communications - www.rfx.ca
Brand Strategy: Dan Bergeron
Creative Director: Dan Bergeron
Senior Design Lead: Paul Jeffery
Designer: Kathrin Molitor
Senior Web Developer: Brent Garner
The agAdvance Creative Director: Carla Howard
Account Services: Sam Hudson
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