| Western Coal
2010 REBRAND 100 Winners > merit
Industry: Industrial/Manufacturing
Enterprise Rebrand
Country Base: Canada
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - Western Coal is a Western Canadian based coal producer, with a primary market focus on high quality metallurgical coal. The industry has seen extreme market volatility in the last couple of years, in addition to numerous acquisitions and business consolidations.
Challenge - With the volatility present in the marketplace, Western Coal needed to better communicate its solid financial footing and aggressive growth plans to all stakeholders, including shareholders, employees, and the communities in which they do business.
Strategy - Western Coal needed their rebranding efforts to better communicate their varied strengths to all stakeholders. While maintaining naming and identity continuity, the new brand needed to be bold, solid, and trustworthy. Refreshed corporate identity suite, collateral, image library, and financial reports were all refreshed adding energy to their brand, while maintaining a relevant, responsible color palette.
Result - Western Coal received an overwhelming endorsement for their rebranding efforts from all stakeholders, complemented by increased attention from potential investors. Western Coal trades on the AIM and TSX stock exchanges under the symbol “WTN.”
Credits:
Client: Western Coal Corp - www.westerncoal.com
Brand Strategists/Designers: Saint Bernadine Mission Communications Inc - www.stbernadine.com
Creative Directors: Andrew Samuel, David Walker
Art Director: Andrew Samuel, Jenn Hicks, Jessica Palmer
Copywriter: David Walker
Designer: Jenn Hicks, Jessica Palmer
Account Executive: Jennifer Reynolds
Photography: Larry Goldstein, David Cooper
Digital/Web: Engine Digital - www.enginedigital.com
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