| Munich Health
2010 REBRAND 100 Winners > merit
Industry: Healthcare - Pharmaceuticals
Brand Extension
Country Base: Germany
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - International health is a new business field of the Munich Re Group
aimed at the international healthcare market. This is one of the fastest
growing markets in the world and has extraordinary potential for sustainable,
profitable growth.
Challenge - Munich Health joins primary and re-insurance solutions into a broad
service portfolio. It combines local and international healthcare expertise
and perspectives. As part of the Munich Re Group, it stands for
financial strength and solidarity, for integrity and competence. The
name Munich Health communicates the close relationship between the two brands, while
the new company is visually distinct from The Group.
Strategy - Munich Health’s expertise and commitment set tomorrow’s standards
today. It is a key driver of the Munich Re Group and a pioneer on the
global healthcare market. Munich Health bundles cross-border healthcare
competencies, unleashing unique growth potential along the
entire value chain.
The pioneer is the model for the ambitious business approach. A
pioneer forges paths, discovers the unknown and makes new connections.
Translated into design, this process becomes visible in alternating
between details and the overall perspective of the images. The
figure clearly jumps to the forefront, conveying the brand’s vitality and
pioneer spirit. Violet-red combines passion and credibility.
Result - The website, stationery and brochure concept reflect the new corporate
design consistently. All media speak the same language, positioning
Munich Health as global healthcare specialists. MetaDesign
developed the brand architecture, corporate design, name and the
claim “Pioneering Global Healthcare.” The company’s employees live
the new brand enthusiastically, confirming its success.
Credits:
Client: Munich Health - www.munichhealth.com
Head of Group Communications: Dr. Christian Lawrence
Head of Corporate Marketing: Dr. Anette Lamberts
Head of Communication Services: Tilman Fulda
Brand Strategists/Designers: MetaDesign AG - www.metadesign.de
Managing Director: Rupali Steinmeyer
Creative Director: Martin Steinacker
Brand Consulting Director: Julika Prenzel
Account Director: Stephen Lapaz
Design Director: Robert Schaefer
Senior Designer: Gerald Geffert
Senior Designer: Anna Böhm
Brand Consultant: Venna Harders
Brand Consultant: Jennifer Nicholls
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