| Meredith
2010 REBRAND 100 Winners > merit
Industry: Entertainment and Leisure
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - Meredith is one of the nation’s leading media and marketing corporations (NYSE: MDP). With well-known national media brands such as Better Homes and Gardens, Parents and Family Circle and 12 local network-affiliated television brands, Meredith is well-positioned with a robust marketing presence.
Challenge - While Meredith’s corporate brand and business groups (Publishing and Broadcasting) spoke to legacy distribution channels and competencies, they did not capture 1) the dynamic, multi-platform nature of how today’s Meredith delivers content; 2) the media brands consumers trust every day; or 3) the strength of Meredith’s marketing solutions.
Strategy - While Meredith’s corporate brand and business groups (Publishing and Broadcasting) spoke to legacy distribution channels and competencies, they did not capture 1) the dynamic, multi-platform nature of how today’s Meredith delivers content; 2) the media brands consumers trust every day; or 3) the strength of Meredith’s marketing solutions.
Result - Only a month from the re-launch, the new brand positioning, architecture and identity have been well received by employees and customers. The Meredith brand now reflects the dynamic media and marketing company behind it, and reinforces a fresh, optimistic future for employees, clients and consumers.
Client: Meredith - www.meredith.com
Brand Strategists/Designers: Lippincott - www.lippincott.com
Creative Director: Connie Birdsall
Designer: Jenifer Lehker, Sandra Hill
Strategy: Suzanne Hogan, Shelby Brea
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