Executive Vice President, Callison
An expert in the creation of new brands as well as repositioning existing brands, Paula partners with clients to strengthen a brandís relevancy and establish enduring customer connections in a changing marketplace. She leads brands such as Nike, Cingular, Payless and FedEx in forming a strategic retail vision that blends seamlessly into their business objectives.
Paulaís background includes retail marketing analysis, vision development and design for international department stores, specialty stores and visual merchandising. As part of Callisonís leadership team, Paula is responsible for design excellence and retail design leadership.
Its global reach and focus on clients' business goals make Callison one of the world's top architecture and design firms. As the number one retail design firm in the world and a global leader in mixed-use, this broad market experience gives the firm unequaled strategic insight. From retail to corporate and hospitality to residential, they help clients create memorable destinations that continue to outpace expectations year after year.
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