| Helsana
2010 REBRAND 100 Winners > distinction
Industry: Insurance
Enterprise Rebrand
Country Base: Switzerland
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - Helsana is the leading health insurance provider in Switzerland. The company has been in the headlines time and time again for its unconventional solutions and its resolute positions on current health policy issues.
Challenge - Changes in society mean customers have new needs, and these require new strategies from their insurance providers to move with the times and anticipate customer requirements. The question is: what are customers going to expect from the leading health insurer in the future?
Strategy - The new identity needed to communicate tangibly what the brand stands for today.
Part of Helsana’s mindset is to be the forerunner of the change in the market. But the transformation process demands not only continued development work on the brand with a view to its future position in the market. It also leads to internal change, because the company’s employees need to accept the new identity and communicate it as brand ambassadors.
Result - The new brand identity gives Helsana a distinctive positioning in the market and a clear profile, both inside and out. The new look depicts the values the brand stands for: reliable, committed, and distinctive. That prepares Helsana for the future in a challenging environment.
Credits:
Client: Helsana Versicherungen - www.helsana.ch
Head of Corporate Communications: Rob Hartmans
Brand Strategists/Designers: MetaDesign - www.metadesign.ch
Partner: Bruno Schmidt
Creative Direction: André Stauffer
Design: Monica Bühlmann
Consulting and Project Management: Simon Neuner
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