| The Academy
2009 REBRAND 100 Winners > notable
Industry/Sector: Educational Institutions
Enterprise Rebrand
Country Base: Australia
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Top tier financial institution – NAB and MLC brands. NAB is the National Australia Bank, and MLC is the wealth management division of NAB.
Challenge - To create a unique, stand-alone identity for NAB’s new world class learning and development campus, The Academy, which brings together NAB’s existing learning programs. The Academy is a new approach business school, designed to help employees develop their capabilities and reach their full potential at the bank.
The brand identity had to embrace the innovative, pioneering nature of the project, be seen as open to all, and reflect NAB’s commitment and investment in employees and customers - enabling people to explore their potential and fulfill their aspirations to transform the business, transform lives, and transform communities.
Strategy - The identity solution focuses on language and features an ever-changing logo that delivers on the brand idea of transformational journeys. It’s intelligent, thought provoking – alive, not static as traditional corporate identities tend to be.
Result - There has been unprecedented acclaim and interest in the brand internally.
Credits:
Client: National Australia Bank (NAB) and Its Wealth Division, MLC - www.nab.com.au
General Manager, Academy Operations: Maria Tassone
Brand Strategists/Designers: Principals - www.principals.com.au
Creative Director: Simon Wright
Senior Designer: Rita Kinsella, Sarah Beresford
Finished Artist: Hayden Mathys, Dean Varndell
Director: Tessa Shaw
Internal Brand Director: Claire Gallagher
Project Manager: Joanne Sterner
| |
