| Principals
2009 REBRAND 100 Winners > notable
Industry/Sector: Design Services
Enterprise Rebrand
Country Base: Australia
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Branding strategy and design agency competing with both local and international rivals.
Challenge - The previous brand identity was static, outdated and did not cohesively link all aspects of the business – from the website to collateral, signage, stationery and promotional materials. It also didn’t effectively promote the strengths of the business (ie. the people, and great work in BOTH strategy and design).
Strategy - We used the idea of an open book as a visual metaphor for the brand essence of “Authentic Storytelling” and surrounded it with different forms of inspiration. This is complemented by a clever use of “brand” language. The identity is flexible, alive, ever changing and tells stories about our beliefs, our work and our people.
Result - The new identity has been received enthusiastically by all audiences, with the ‘storytelling’ business cards in particular proving to be a talking point. Website visitors and time spent on the website have increased dramatically. Staff morale has increased, with the new identity raising pride in the company.
Credits:
Client: Principals - www.principals.com.au
Managing Director, Principals: Tom Brigstocke
Brand Strategists/Designers: Principals - www.principals.com.au
Creative Director: Simon Wright
Design Director: Graham Barton and Darren Swain
Senior Designer: Gabriel Mello
Finished Artist: Dean Varndell
Project Director: Maeva Freeman
Project Manager: Rebecca Wood
Photographer Ali Nasseri
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