| Playgroup
2009 REBRAND 100 Winners > notable
Industry/Sector: Marketing and Design Services
Enterprise Rebrand
Country Base: England
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - In an increasingly challenging marketplace Cleara and NowWashYourHands both needed to adapt their offering to remain competitive.
Challenge - The digital expertise of NowWashYourHands and the branding expertise of Cleara complemented each other well to satisfy the future needs of existing clients and prospects. However, the two brands positioning were poles apart and we had to generate a single brand that would appeal to both our existing clients and also prospects, while moving Playgroup to the next level.
Strategy - Play was identified as a key differentiator where communications strategy needs to allow interaction, empowerment and self expression to engage audiences with brands. This led to the name generation of Playgroup, and a brand that practices what it preaches by allowing self expression of the Playmates (staff) through the public Playgroup blog. The building block logo design reflects a sturdiness and reliability, while also being playful. Its simple nature is intentional giving it innocence and genuineness.
Result - Hugely positive response from existing and new prospects the creation of an energetic, personable and reliable brand was achieved. The brand was rolled out across all communications including the website, business cards and stationery, leave behinds, keynote presentations and event materials.
Credits:
Client: Playgroup - www.playgroup.com
Brand Strategists/Designers: Playgroup - www.playgroup.com
Managing Director: Tim Moore
Client Services Director: Mike Gowar
Creative Director Steve Cluett
Brand and Marketing Manager: Clare Deans
Additional Contributors:
Account Director: Sean Hart
Executive Producer: Johan Brand
Senior Designer: Carl Fraunschel
Senior Designer: Linda Skoda
Designer: Jamie Brooker
Designer: Ben Philp
Designer: Vince Howcutt
Designer: Marie Irie
Project Manager: Gemma Monk-Hartley
Project Manager: Keely Pledger
Finance Director: Alan Hynes
Finance Director: Jah Rahman
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