| OneMethod
2009 REBRAND 100 Winners > notable
Industry/Sector: Design Services
Component Rebrand
Country Base: Canada
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting -
• Marketing is moving more and more into the digtal/online space
• OneMethod’s marketing focus shifted from technology to more idea/design driven marketing
Challenge -
• Rebrand OneMethod to better reflect the agency’s offering and position in the marketplace
• Better communicate OneMethod’s offering as the name is not overly descriptive
• Alter the color palette to increase production efficiencies
Strategy -
• Update the logo to better reflect the design/marketing focus
• Create a descriptive tagline for the agency that encapsulates what the agency offers
Result -
• Reduced the number of PMS colors from 4 to two (maintaining the orange equity)
• Changed the font, case, and treatment of the wordmark to better reflect the new focus of the agency
• Kept one square from the previous logo to maintain some equity and to create a secondary icon (the ‘d’ with the square beside it is symbolic of ‘d squared’ meaning we do two d’s – digital + design)
• Finally the tagline ‘digital + design’ told exactly what OneMethod does and tied it back to the secondary icon
Credits:
Client: OneMethod - www.onemethod.com
Brand Strategists/Designers: OneMethod - www.onemethod.com
Creative Director: Steve Miller
Designer: Andre LeMasurier
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