| Mannheimer Swartling
2009 REBRAND 100 Winners > notable
Industry/Sector: Legal Services
Enterprise Rebrand
Country Base: Sweden
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - Mannheimer Swartling is the leading business law firm in the Nordic region with an extensive international practice.
Challenge - As the head office in Stockholm moved to new and modern premises the company made an extensive brand evaluation. The assignment was to keep Mannheimer Swartling’s history of genuine knowledge in a modern and contemporary visual identity.
Strategy - New brand values were defined: quality, team spirit and business focus. All visual material that is produced for Mannheimer Swartling shall give the feeling of quality and all photos shall be associated with team spirit and business focus.
Result - The result is a new graphic profile that permeates the whole collection of materials – everything from the new logo and stationery to the office signage and environment. Except for beeing a classic, traditional and sophisticated law firm Mannheimer Swartling now also associates as inovative and international and as a more modern and attractive workingplace for new employees.
Credits:
Client: Mannheimer Swartling - www.mannheimerswartling.se
Brand Strategists/Designers: Dolhem Design - www.dohelmdesign.se
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