| La Petite Academy / Learning Care Group
2009 REBRAND 100 Winners > notable
Industry/Sector: Educational Institutions
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting/Challenge - There’s a truism in the daycare and early education sector: if all things are considered equal, Moms will choose the most convenient place. Our challenge was to make La Petite Academy “more equal” than the others.
Strategy - In talking to teachers and educational advisors, we found a philosophy of creating an environment where learning is a seamless part of each day. “Play. With a purpose” makes parents feel that their children will learn, and be happy at the same time. Parents want what’s best for their children both emotionally and intellectually.
Result - By fusing these two messages, La Petite Academy saw an almost immediate increase in inquiries, which has continued to the present.
Credits:
Client: La Petite Academy / Learning Care Group - www.lapetite.com - www.learningcaregroup.com
Director of Marketing, Learning Care Group: Bryan A. Freeman
Brand Strategists/Designers: re:group - www.regroup.us
Creative Director, Copywriter: Rhonda Huie
Senior Art Director: Kyle Feliks
Client Services Director: Karyn Kozo
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