| Intrum Justitia
2009 REBRAND 100 Winners > notable
Industry/Sector: Financial Services
Enterprise Rebrand
Country Base: Sweden
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Intrum Justitia is Europe's leading Credit Management Services company operating in 24 different markets.
Challenge - A few years ago Intrum Justitia began a strategic change. The aim was to transform their position as only beeing a debt recovery company into a company focusing and helping the clients of its clients. They also wanted to be a more modern and attractive place of work. They needed a new graphic platform that visualized their new strategy and that everyone in the organisation could understand and gather around.
Strategy - To the values of equity and justice the new brand identity adds empathy. It is important that the brand encourages confidence, in the internal management structure, and also in the quality of service for both creditor and debtor.
Result - The result is a visual unit that contributes to shape the image of Intrum Justitia as a customer orientated and customer friendly company in 24 different debt and credit cultures.
Credits:
Client: Intrum Justitia - www.intrum.com
Brand Strategists/Designers: Dolhem Design - www.dohelmdesign.se
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