| ERNO Warenvertriebs GmbH
2009 REBRAND 100 Winners > notable
Industry/Sector: Home Furnishings and Accessories and Consumer Goods
Enterprise Rebrand
Country Base: Germany
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - ERNO is a Europe-wide operating distribution of picture frames, albums and photo equipment, mainly for resellers. During the years many logotypes and picture-styles had been applied, so we decided in 2007 to rebrand and make the brand a high-quality product-platform.
Challenge - The challenge was to convince the management that a rebrand is absolutely necessary in order to be successful in the market place.
Strategy - New clear logo, new photo-style (see frames and pictures), system-wide design-grid, color-coding, high-quality print, recognizable brand (buttons, colors, font)
Result - Robust brand, unique in europe, market leader in Germany (in cooperation with Fuji), for customers easy to find specific products and identify the brand, higher response on direct marketing, big step (positive) in company history. The positive revaluation was achieved by brand-new photostyle of articles, title-pages and captions.
Credits:
Client: ERNO Warenvertriebs GmbH - www.erno.com
Brand Strategists/Designers: Kommunikation & Design - www.kommunikation-design.de
Head of Creation: Alexandra Gröber
Designers: Ingo Blum, Sandra Tröndle
Photography: Daniel Gerteiser
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