| DeWitt Stern
2009 REBRAND 100 Winners > notable
Industry/Sector: : Financial Services/Insurance
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - DeWitt Stern wanted to expand and evolve in a relevant and differentiated way in
the crowded marketplace, while respecting its heritage.
Challenge - DeWitt Stern Group is an insurance and risk advisory that serves as an independent and trusted business partner, dedicated to ensuring the protection and optimization of client assets. Its lean structure guarantees that clients receive direct access to, and counsel from, senior leadership as well as nimble service from claims advocates and client care representatives. DeWitt Stern needed to communicate its unique value in a more powerful way.
Strategy - We created an identity and visual system that communicate DeWitt Stern’s ability to give guidance and clarity to the decision-making process. The wordmark’s custom letterforms reflect confidence, honesty, and accessibility. The orange is
a striking and confident color that signals guidance and boldly differentiates DeWitt Stern. The color palette complements the energy of the orange with black, white, and gray, giving the visual system a sophisticated feel.
Result - DeWitt Stern successfully launched the new identity, which communicates its unique fusion of qualities: proactive, dynamic, and guiding. The new look also highlights the passion its specialists have for their field.
Credits:
Client: DeWitt Stern- www.dewittstern.com
Senior Vice President: Peter Marshall
Managing Director: Conte Moore
Brand Strategists/Designers: Siegel+Gale - www.siegelgale.com
Worldwide Executive Creative Director: Sven Seger
Creative Director: Young Kim
Senior Designer: Lana Roulhac
Group Director, Brand Strategist: Jenifer Brooks
Brand Strategist: Hayley Miller Berlent
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