| CND
2009 REBRAND 100 Winners > notable
Industry/Sector: Personal Care Products
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Creative Nail Design distributes more than 250 professional hand and foot care products worldwide. CND has a reputation for industry leadership in research and development, education and fashion.
Challenge - With growing product lines for hands and feet, Creative Nail Design had evolved well beyond nail care.
Strategy - Weaving together Creative Nail Design's leadership in R&D, education and fashion, MiresBall positioned the company around "advancing the industry." Careful to preserve equity in the 27-year-old brand, we simplified the corporate name to CND and retained iconic elements of the existing logo. Completing the transformation, an evocative new tagline—"Hands. Feet. Beauty."—conveys CND's expanded vison for the industry; while a clean, flexible visual system unifies the company's extensive product lineup.
Result - Unveiled at a major industry event and in leading trade publications worldwide, the new CND brand has been embraced by distributors, education partners and nail professionals.
Credits:
Client: CND - www.cnd.com
Brand Strategists/Designers:MiresBall - www.miresball.com
| |
