| BreastCancer.org
2009 REBRAND 100 Winners > notable
Industry/Sector: Institutions/Non-Profits
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Develop a powerful visual story to differentiate breastcancer.org in a highly
competitive and cluttered category.
Challenge - Breastcancer.org, a respected provider of doctor-vetted information, community support, and updated news and research, needed to raise awareness among prospective donors and visitors. It also needed to strengthen the emotional connection among current donors and visitors, and differentiate itself from emerging organizations.
Strategy - The brand promise served as a guide for a refreshed visual identity with a beautiful, bold, and dynamic system of elements to reflect this brand promise and the personality attributes.
Result - The identity has led to increased web traffic and consolidated breastcancer.org’s position as the most frequented website for breast cancer news and information. A wealth of information and an accessible identity have fused to inspire a multitude of passionate users.
Credits:
Client: BreastCancer.org - www.breastcancer.org
Client Contact: Hope Wohl
Brand Strategists/Designers: Siegel+Gale - www.siegelgale.com
Worldwide Executive Creative Director: Sven Seger
Creative Director: Justin Peters
Design Director: Robert Schroeder
Designer: Austyn Stevens
Brand Strategist/Project Manager: Hayley Miller Berlent
| |
