| Bentley Systems Inc
2009 REBRAND 100 Winners > notable
Industry/Sector: Technology/Computer Hardware/Software
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Bentley Systems, Inc. was founded in 1984 and has since been the world’s leading provider of software solutions for the infrastructure lifecycle.
Challenge - With a growing third world, aging developed world, and risks associated with global warming, diminishing natural resources, and skilled labor shortages Bentley felt it was time to become a more vocal advocate for sustainability.
Strategy - To become a champion for sustainability, Bentley transformed its identity from service provider to strategic business partner, building credibility among users and industry professionals. By highlighting Bentley stories and actual industry issues, the new brand makes infrastructure a hero and showcases how Bentley can solve both its users’ and the world’s greatest infrastructure challenges.
Result - The new brand lets Bentley continue to bring to life the idea that “We are infrastructure” by supporting the drive for sustainability, enabling education, and positioning Bentley as an industry thought-leader. And with it, Bentley is setting a higher standard of infrastructure solutions and empowering environmental sustainability.
Credits:
Client: Bentley Systems Inc: www.bentley.com
Brand Strategists/Designers: Garfield Group - www.garfieldgroup.com
President & CEO: Larry Garfield
Creative Director/Writer: Julee Balko
Senior Art Director: Joshua Tumelty
Account Supervisor: Erin Anderson
Production Manager: Les Brokaw
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