| The O Group
2009 REBRAND 100 Winners > merit
Industry/Sector: Design Services
Enterprise Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - The O Group is a graphic design firm with more than 20 years experience helping clients reach their communication goals. We encourage our clients to consider more than the immediate future and assist them in developing a creative strategy in order to optimize their efforts.
Challenge - As The O Group expanded and moved to a larger office, we reevaluated our long-term goals and decided it was time to rebrand. Examining our client base, we realized that graphic design for luxury brands was our strength and this specialization would allow us to grow in a focused way.
Strategy - After 20 years in the industry we decided to keep our name and logo, but refine our color palate and visual language. Building on the equity of these assets, we created a modern, streamlined aesthetic that speaks to our luxury clientele. Our work speaks for itself and our personality is revealed using concise, smart language. An integral part of our solution was creating cost efficient pieces that have a custom and high-end feel.
Result - The reaction to our new branding has been overwhelmingly positive. Clients love the character expressed through our personalized business cards and our website and brochures have generated phone calls from prospective clients.
Credits:
Client: The O Group - www.ogroup.net
President/CEO: Orit
Brand Strategists/Designers: The O Group - www.ogroup.net
Creative Director: Jason B. Cohen
Art Director: J. Kenneth Rothermich
Designer: J. Kenneth Rothermich
Copywriter: Alex Ammar
Photographer: Mark Loader
Account Executive: Richelle Singleton
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