| Telegra
2009 REBRAND 100 Winners > merit
Industry/Sector: Transportation
Enterprise Rebrand
Country Base: Croatia
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting/Challenge - The Telegra company produces traffic management and control systems and elements. Despite their expertise and competence, Telegra’s products and services are not recognized as such on the world market. Within this line of business, brands with modern and suitable visual communication are rare, and this creates room for progress.
Strategy - Refreshing the brand in line with Telegra’s vision of a market leader in the business and the new high-tech look and feel that follow Telegra’s most advanced products were guidelines for the brand strategy.
Wishing to keep the quality of the company’s many years of experience, the new name “Telegra” is derived from the old name Telefon Gradnja. Reduction of colors, clear surfaces, clean typography and simple graphic elements are only part of the visualization of the Telegra values: high technology and clear communication.
Result - The new corporate and marketing materials now follow the quality of Telegra’s products and distinguish them from the competition at first sight, which has greatly contributed to a more positive perception of the brand. Clear communication has facilitated competing on the world market, with sales levels recording a strong growth in Europe, Asia and America.
Client: Telegra - www.telegra-europe.com
Brand Strategists/Designers: Loncar-Ticic - www.loncar-ticic.com
Creative Directors: Katarina Loncar and Vladimir Ticic
Lead Designers: Katarina Loncar and Vladimir Ticic
Designer: Ivan Radman
Naming Consultant: Ivana Bozikov, Jakov Vilovic and Adam Mcguire
Copywriters: Jakov Vilovic and Adam Mcguire
Interior Designer: Nedjeljko Mikac
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