| Stromsdal OYJ
2009 REBRAND 100 Winners > merit
Industry/Sector: Printing Materials Manufacturing/Specialty Boards
Enterprise Rebrand
Country Base: Finland
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Stromsdal is a Finnish based forest industry company that offers customers premium quality graphical boards used for demanding printing jobs. Moreover, in food packaging, the company offers environmentally friendly dispersion coated barrier boards that are fully bio-degradable and recyclable.
Challenge - Stromsdal’s strategy is to produce 100% environmentally sustainable products. In all its activities, Stromsdal has a systematic and comprehensive environmental monitoring program that goes beyond regulatory mandates. Recently Stromsdal chose to unite its visual image and solidify its brand promise reflecting its environmental commitments, strategy, values and product portfolio.
Strategy - Historically forest products from Finland have been a cornerstone of the economy. Stromsdal commitment to fully sustainable and recyclable innovative products fueled its objective to be the leading specialty paperboard expert in Europe. Stromsdal changed its visual identity to reflect a modern, innovative and attractive company for customers, investors and as an employer.
Result - The rebranding has generated a fresh and united look and feel. The pearl in the logo reflects the value placed on the environment and Stromsdal’s (stream-valley) products. Nature provides opportunities to increase value in e.g. pearls and trees through innovations. Products that influenced by humans require precision commitments to the environment and to preserve its natural beauty.
Credits:
Client: Stromsdal OYJ
Brand Strategists/Designers: Porkka & Kuutsa Oy - www.porkka-kuutsa.fi
| |
