| Panacea Biotec
2009 REBRAND 100 Winners > merit
Industry/Sector: Healthcare/Pharmaceuticals
Enterprise Rebrand
Country Base: India
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Panacea Biotec is one of India's highly progressive research based health management companies involved in research, manufacturing and marketing of branded pharmaceutical formulations, vaccines and natural products.
Challenge - Panacea needed a corporate identity that was in sync with its growing global ambitions and that truly reflected the essence of the company and its core strength, its employees.
Strategy - A symbolic star was created to represent Panacea’s philosophy of “Banna Hain Dhruv” (To be a Polestar) i.e. become a guiding light , a pioneer in everything that they do. Elephant Design identified and defined the brand values which would help instill the culture of the company in its employees.
Result - The corporate identity was initially launched to its internal stakeholders and employees. It has evoked a new sense of pride and enthusiasm among the employees.
Credits:
Client: Panacea Biotec - www.panacea-biotec.com
Brand Strategists/Designers: Elephant Design - www.elephantdesign.com
Design Director: Mr. Sudhir Sharma
Design Manager: Mr. Prasad Kenkre
Senior Designer: Mr. Shreekar Bapat, Taruja Parande, Gati Narvekar
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