| Ideaworks
2009 REBRAND 100 Winners > merit
Industry/Sector: Design Services
Enterprise Rebrand
Country Base: Australia
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Ideaworks is a leading Australian Retail Marketing Agency, that was established in 1979.
Challenge - To refresh the company branding to reflect the evolved values and communicate the ‘refreshing retail’ positioning.
Strategy - The brand design team focused on visually articulating the positioning statement through the use of a hand-tooled logo type, the citrus colour palette and inspirational graphics used throughout the work environment. The hand-tooled logotype also reflects the spontaneity of fresh thinking.
Result - The new branding was launched in September 2008 and has been revered by staff and clients for it’s distinctive vitality and personality.
Client: Ideaworks - www.ideaworks.com.au
Brand Strategists/Designers: Ideaworks - www.ideaworks.com.au
Creative Director: Glen Barry
Lead Designer: Steven Arnold
Illustrator: Steven Arnold
Account Manager: Monika Vidovic
Environmental Designer: Mel Spears
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