| HTC
2009 REBRAND 100 Winners > merit
Industry/Sector: High Technology Hardware/Mobile Devices
Enterprise Rebrand
Country Base: Taiwan
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - HTC – High Tech Computer Corp., is the world’s leading provider of Microsoft® Windows Mobile devices and one of the fastest growing companies in the mobile device sector.
Challenge - HTC entrusted jekyll & hyde to fully renew its visual identity system to support the Company's strategic position through a clear brand identity.
Prior to then, HTC was behind many of the most popular operator-branded devices on the market. The company had started to produce and distribute smartphones, providing value-added design, world-class manufacturing, logistics, and services.
Strategy - The logo has been developed from the visual illustration of the mobile phone in the palm of your hand. The mobile device represents communication and connection with those around you, so the mobile in your hands is like your life in your hand providing you with the freedom and flexibility to communicate how you want, where you want. It's smart mobility. The forward facing arrows represent the constant innovation and moving forward by HTC.
Result - HTC has begun international distribution of its products, obtaining much success in sales and company development.
Credits:
Client: HTC- www.htc.com
Brand Strategists/Designers: jekyll & hyde - www.jeh.it
Creative Director: Marco Molteni, Margherita Monguzzi
Designer: Francesca Bozzia
| |
