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Supercheap: Goldcross Brand 2009 REBRAND 100 Winners > merit
Industry/Sector: Retail Stores/Property Developments
Enterprise Rebrand
Country Base: Australia
Below: Before Images, Rebrand Images, Summary



Industry Setting - Goldcross was primarily focused on providing complete lifestyle solutions for cyclists of all levels and types in the mid market range.

Challenge - The Super Cheap Auto Group acquired Goldcross Cycles early 2008 with the aim to own the growing cycling retail market and stand out by offering expertise and personality.

Strategy/Result - Ideaworks created a new brand strategy which centred around the concept of cycle journeys. This allowed us to create distinctive themed environments to attract and guide a broader customer base.

Client: Super Cheap Auto: Goldcross -

Brand Strategists/Designers: Ideaworks -
Creative Director: Glen Barry
Lead Designer: Steven Arnold
Illustrator: Steven Arnold
Account Manager: Monika Vidovic
Environmental Designer: Martin Osborne
Client Position/Name: Pam Pugsley, General Manager Retail Operations


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