|Supercheap: Goldcross Brand
2009 REBRAND 100 Winners > merit|
Industry/Sector: Retail Stores/Property Developments
Country Base: Australia
Below: Before Images, Rebrand Images, Summary
Industry Setting - Goldcross was primarily focused on providing complete lifestyle solutions for cyclists of all levels and types in the mid market range.
Challenge - The Super Cheap Auto Group acquired Goldcross Cycles early 2008 with the aim to own the growing cycling retail market and stand out by offering expertise and personality.
Strategy/Result - Ideaworks created a new brand strategy which centred around the concept of cycle journeys. This allowed us to create distinctive themed environments to attract and guide a broader customer base.
Client: Super Cheap Auto: Goldcross - www.goldcross.com.au
Brand Strategists/Designers: Ideaworks - www.ideaworks.com.au
Creative Director: Glen Barry
Lead Designer: Steven Arnold
Illustrator: Steven Arnold
Account Manager: Monika Vidovic
Environmental Designer: Martin Osborne
Client Position/Name: Pam Pugsley, General Manager Retail Operations