| Gary McCavitt
Gary McCavitt Director of Brand Identity, Cisco Systems 
Gary McCavitt has been Creative Director at Cisco Systems for 12 years. Under his direction the Cisco brand identity has become recognized as one of the most respected and highly valued global technology brands. With a brand value of 19 billion dollars, the Cisco brand has evolved through a strategic design approach to appeal to a broad range of end-users, from consumer to enterprise.Under Gary’s guidance, the Cisco brand has recently undergone its most significant and sweeping rebranding effort and has become widely recognized for its effectiveness in communicating the company's expanding business direction. His broad range of multidisciplinary design experience includes corporate communication design, brand strategy and identity systems, industrial design systems, online media, architectural and interior design, and signage/wayfinding systems. Gary holds a Bachelors degree in Industrial Design from San Jose State University. www.cisco.com [ back ] |
