| ITS - Institute of Technology, Sligo
2009 REBRAND 100 Winners > distinction
Industry/Sector: Educational Institution
Enterprise Rebrand
Country Base: Ireland
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - The Institute of Technology Sligo (ITS) is one of 14 similar third-level institutes in Ireland. Situated in the North-West, there are currently 5,400 students attending the college and it is the fourth largest in the country.
Challenge -Unlike communications material from most Irish third level colleges which tends to be inward looking, focusing on history, tradition and academic expertise, the challenge was to engineer a cultural shift with the creation of a ‘student facing’ brand.
Strategy/Result - By reducing the brand name to ITS, we created the core brand concept “ITS ABOUT YOU”. A teaser campaign on campus in the form of large banners and posters built on this idea — “ITS WHAT YOU MAKE IT”, “ITS YOUR VOICE”, etc. This concept/attitude has been continued in the prospectus and other printed materials produced.
Credits:
Client: Institute of Technology, Sligo - www.itsligo.ie
Brand Strategists/Designers: Design Factory - www.dsignfactory.ie
Concept & Logo Design: Conor Clarke
Principal Designer: Julie Mitchell
Creative Director: Conor Clarke
Photography: Matthew Thompson - www.matthewthompsonphotography.com
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