| Inter-Triumph Marketing GmbH
2009 REBRAND 100 Winners > distinction
Industry/Sector: Apparel and Accessories
Enterprise Rebrand
Country Base: Germany
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Triumph International was founded in 1886 in Heubach in southern Germany. Originally a manufacturer of corsetry, the company today is one of the world's leading producers of lingerie and undergarments.
Challenge - Triumph is already well-known around the world. But over the years divergent brand profiles had developed in the various markets, especially in Asia and western Europe. The target was to harmonize the brand's image across the globe and to develop Triumph into an international fashion brand.
Strategy - MetaDesign supported Triumph in developing a new brand strategy, including clear brand architecture with the three pillars: Miss Triumph, Triumph and, Classics by Triumph. This formed the basis for the new Triumph look.
Result - The hallmark of the new look is a fresh, warm red tone. MetaDesign also reworked the logo; in interaction with the other visual elements it now portrays Triumph as an authentic, vibrant and personal brand. The photography is the most striking feature of Triumph's new look, capturing moments of unadulterated sensuality revolving around the Triumph woman. Soft lighting, warm colors and the woman's natural posture underscore the authenticity of the moment. The photography communicates the same message around the globe: Triumph -- Designed to suit the goddess in every woman.
Credits:
Client: Inter-Triumph GmbH - www.triumph.com
Brand Strategists/Designers: MetaDesign AG - www.metadesign.de
Chief Design Officer: Uli Mayer-Johanssen
Creative Director: Florian Dengler
Account Director: Rico Zocher
Senior Designer: Anja Allen
Designer: Maxi Petzold
Photography: Peter Gerke
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