| Indie Bound
2009 REBRAND 100 Winners > distinction
Industry/Sector: Associations/Foundations
Component Rebrand
Country Base: USA
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting - Big box retail stores and online retailers have almost cornered the book market. Independent booksellers cannot compete with those stores on price, and publishers are more inclined to work with a chain than with several hundred independents.
Challenge - BookSense was old, and it was beginning to look like a standard corporate-driven book recommendations list. Most independent booksellers were proud to be independent, but
wanted a stronger statement, and needed some assistance in fighting the big box stores.
Strategy - “Not a chain, but linked.” Celebrate the joy of shopping and living locally. Unite all independent stores, be they bookstores or music stores or grocery stores, with the “Declaration of Independents.” Send out a new box of materials, celebrating the independence of local booksellers, with the Indie Next list of book recommendations, t-shirts, buttons, stickers and posters.
Result - IndieBound has been received with high praise by publishers, bookstore owners and employees, authors, media and readers. The “Declaration of Independents” has over 1400 signatures, and IndieBound has recently begun their own online community. Local shop owners feel as though they have the tools to fight big box retailers, and to find their own niche within their community.
Credits:
Client: Indie Bound - www.indiebound.com
Brand Strategists/Designers: Brains on Fire - www.brainsonfire.com
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