| NZZ Online
2009 REBRAND 100 Winners > best of awards
Industry/Sector: Media/Information Services
Enterprise Rebrand
Country Base: Switzerland
Below: Before Images, Rebrand Images, Summary
Summary:
Industry Setting -
• Online portal of Switzerland`s leading newspaper Neue Zuercher
Zeitung (NZZ)
• Information for opinion leaders who in an increasing trend
inform themselves online
• Traditional newspapers loose subscribers and buyers
• Cost-free papers on the advance, especially attractive for younger audience
Challenge -
• To offer similar quality as traditional edition of NZZ
• To create a vital medium which is always up to date
• Meet the expectations of visitors who grew up with the internet
and are used to high quality websites in other industries
• Offer new options to the advertising industry
Strategy -
• Positioning of the online portal where the paper is positioned:
as one of the leading papers in the German speaking countries
• Become a benchmark
• Redesign of the entire site
Result -
• New page structure and new navigation allow better orientation
• Welcome page opens door to all other pages
• Introduction of Web 2.0 features such as the possibility of
commenting articles
• Completely different look and feel
• More formats for advertising offer various marketing options
Credits:
Client: NZZ Online - www.nzz.ch
Online Marketing Management:
Regula Meili
Brand Strategists/Designers: MetaDesign Zürich - www.metadesign.ch
Project Management:
Simon Neuner, MetaDesign Zürich
Design Direction:
Michael Dier, MetaDesign Zürich
Design:
Monica Bühlmann and Torsten Meyer-Rothbart, MetaDesign Zürich
Concept:
Arp Dinkelaker, MetaDesign Berlin - www.metadesign.de
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