Think Brick
2008 ReBrand 100 Winners > notable
Industry: Institutions/Non-profits - Below: Before Image, Rebrand Images, Summary, Credits
Summary: Industry Setting - Building Industry CBPI (Clay and Brick Pavers Institute) is an industry body funded by Australian brick manufacturers Challenge - Popularity of bricks as a building material waning in Australia CPBI as a name not known outside the industry, and its consumer facing name Brick homes also had low awareness Strategy - Revitalise the brand to appeal to architects and developers to get their endorsement Recommend a rename that had much more appeal and described both what CBPI does and what we want consumers to do Think Brick Develop a striking logo and colour palette, with a strong design feel that shows Think Brick as a marketing/consumer led organization Result - The new name and branding was launched Juen 2006, with a total redesign of all communication elements Over the last year, Think Brick has successfully renewed interest in brick as a building material in Australia Credits: Client: Think Brick - www.thinkbrick.com.au Brand Strategists/Designers: Principals - www.principals.com.au Creative Director: Simon Wright Lead Designer: Sarah Beresford Account Manager: Kate Ellsworth Account Director: Claudia Marvin Print Production: Dean Varndell Strategy: Sandy Belford/Wayde Bull Client - Position/Name: Linda Ginger [back] |
